Gerald Pascarelli

Senior Vice President, Equity Research


Gerald Pascarelli, CFA® is an Equity Research Analyst covering the beverages sector. Prior to joining Wedbush, Gerald served as VP
of Equity Research at Cowen, Inc., where he covered both the alcoholic and non-alcoholic beverage sectors for eight years and was also an integral part of the firm’s coverage launch into the cannabis sector in 2016. In his previous role Gerald contributed to several research whitepapers and cross-category consumer reports, focused on market sizing, consumer demographics and cannabis’ impact on alcoholic beverages. He has made numerous public speaking appearances, including The National Conference of State Liquor Administrators and Bar Convent Brooklyn, as well as the CWCBExpo. Prior to Cowen, Gerald spent eight years at Kingdon Capital Management, a New York-based hedge fund.
Gerald received his Bachelor’s degree in Business Administration with a concentration in Finance from the State University of New York, at Albany. He is also a CFA® charterholder.


Gerald’s Edge: His differentiated coverage is based on data-driven analysis, revolving around the understanding of consumer demographics, new product launches, and macro impacts to the consumer discretionary wallet, which is topical in today’s current backdrop given historically high levels of inflation. With a first mover advantage in cannabis, Gerald has established strong relationships with multiple management teams and is one of the only analysts currently covering both beverages and cannabis. His understanding of both finished goods categories provides a competitive advantage as multiple beverage companies under coverage already have exposure to cannabis through investment and partnerships.


  • Celsius Holdings, Inc. (CELH)
  • Kuring Dr Pepper (KDP)
  • Monster Beverage Corporation (MNST)
  • PepsiCo, Inc. (PEP)
  • The Coca-Cola Company (KO)
  • Boston Beer Company, Inc. (SAM)
  • Brown-Forman Corporation (BFB)
  • Constellation Brands, Inc. (STZ)
  • MGP Ingredients, Inc. (MGPI)
  • Molson Coors Beverage Company (TAP)
  • The Duckhorn Portfolio, Inc. (NAPA)
  • Cresco Labs (CRLBF)
  • Curaleaf (CURLF)
  • Green Thumb Industries (GTBIF)
  • Trulieve (TCNNF)