Matthew Houston

Managing Partner - Skyward Financial

Independent Franchise Owner Network


Skyward Financial helps its clients understand their individual risk profiles and how to effectively plan for their short, medium, and long-term goals. This team is rooted in Houston and pays homage to the city’s legacy in space exploration and the history of explorers using astrology to navigate the high seas when naming their group Skyward Financial. They are trusted and respected in their practice; consistently providing relevant investment opportunities and navigating risk to create a holistic approach for their clients’ financial well-being.

Matthew had an early start to his education in finance – at the dinner table with his father, highly-respected, long-time financial advisor and now partner, Lynn Houston. He learned early on that building clients a secure financial plan was the key to realizing their short and long-term visions, and the best was for him to build solid relationships with his clients.

After graduating from the University of Houston’s Bauer College of Business, Matthew commenced his career in finance as a trainee with Legg Mason, which was subsequently acquired by Smith Barney. Shortly after, Matthew moved to Southwest Securities because he wanted to grow his practice in a more regional firm. He went from Southwest to Wunderlich, which was acquired by B. Riley in 2018. He joined Wedbush Securities along with his partner and father, Lynn Houston, in 2021.

One of Matthew’s biggest career accomplishments is keeping his clients 100% invested during market volatility. He likens himself to being the calm during a storm, which is a quality his clients have come to depend on. Being product agnostic is what led Matthew and his Skyward Financial to Wedbush Securities. Being able to provide his clients with the best possible advice and guidance without having to strictly use proprietary products and services, has become his gold standard in serving clients.

Matthew takes pride in being a life-long Houstonian and has enjoyed making a life for his wife, Kristina and himself in the Houston area. The two recently welcomed their first child and look forward to raising their family. Matthew is an avid college sports fan, especially his alma mater, Houston Cougars. He also serves as President of the Houston Cougar Foundation, where he’s had been a board member for over 15 years. When not spending time with his family, Matthew enjoys researching growth stocks in search of the next big growth story.


  • Financial Planning
  • Portfolio Structure & Management
  • Wealth Management


  • Series 7, 9, 10, 31, and 66 securities licenses
  • University of Houston, C.T. Bauer College of Business – Bachelor of Business Administration, Finance

Mission Statement