Love & Money: Why February is a Smart Time for Financial Conversations

February is often associated with relationships, commitment, and shared goals, making it a natural time to talk about finances with a partner or family member. Research consistently shows that financial transparency and alignment are key contributors to long-term relationship stability and overall financial success. 

February offers an opportunity to strengthen financial partnerships by reviewing goals, responsibilities, and expectations. These conversations don’t require immediate decisions, but they do benefit from structure, clarity, and a long-term perspective. 

Why Financial Alignment Matters 

According to a survey by Fidelity Investments, couples who communicate well about money report significantly higher levels of relationship satisfaction and confidence in their financial future.¹ Financial disagreements are often less about numbers and more about values — priorities such as saving versus spending, risk tolerance, or supporting family members. 

Aligning on financial values helps couples and families make coordinated decisions about budgeting, investing, debt management, and long-term planning. Even small misunderstandings, if left unaddressed, can compound over time. 

February’s slower pace, after the holidays and before spring obligations, makes it an ideal moment to check in and realign. 

Key Topics to Discuss This Month 

  • Shared Goals and Timelines: Whether planning for a home purchase, retirement, education funding, or travel, it’s important that all parties understand both the goal and the timeline. The CFP Board notes that clearly defined goals improve follow-through and financial decision-making.² February is a good time to revisit whether priorities have shifted over the past year. 
  • Roles and Responsibilities: Who handles day-to-day finances? Who monitors investments or insurance coverage? Clarity around responsibilities reduces stress and helps ensure important tasks don’t fall through the cracks. This doesn’t require equal involvement, but it does benefit from transparency. 
  • Risk Tolerance and Comfort Levels: Different people experience financial risks differently. Market volatility, debt levels, and liquidity needs can feel manageable to one person and stressful to another. Understanding each other’s comfort levels can help guide investment strategies and savings decisions that feel sustainable for everyone involved. 
  • Planning Beyond Couples: These conversations aren’t limited to romantic relationships. February can also be a valuable time for parents and adult children, business partners, or multigenerational families to discuss financial expectations. Topics such as caregiving plans, estate considerations, or financial support for aging relatives benefit from early, proactive dialogue. 
  • How a Financial Advisor Can Help: A neutral third party can make financial conversations more productive. Your Wedbush Financial Advisor can help translate goals into actionable strategies, ensures plans remain balanced, and keeps discussions focused on outcomes rather than emotions. Advisors also help identify potential gaps, such as insufficient insurance coverage, misaligned investment strategies, or estate planning considerations, that may not surface in informal conversations. 

Bottom Line: February is about connection, and financial clarity is an important part of that. Whether you’re aligning with a spouse, partner, or family member, taking time now to discuss goals and expectations can strengthen both your financial plan and your peace of mind. 

Your Wedbush Financial Advisor is here to help guide these conversations and translate shared priorities into a thoughtful, long-term strategy. 

Sources: 

[1] https://www.fidelity.com/bin-public/060_www_fidelity_com/documents/about-fidelity/Fidelity-Couples-and-Money-Fact-Sheet-2021.pdf 

[2] https://www.cfp.net/-/media/files/cfp-board/standards-and-ethics/compliance-resources/guide-to-financial-planning-process.pdf 

[3] https://www.cfp.net/news/2019/01/new-survey-shows-consumers-no-matter-their-income-or-assets-need-support-with-spending-household 

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