Wedbush Securities Welcomes Richard Franchella as its First National Sales Manager

Los Angeles, CA – January 5, 2022 – Wedbush Securities, one of the nation’s leading independent financial services providers, is pleased to announce Richard (“Rich”) Franchella has joined Wedbush Securities as National Sales Manager. The newly created role will allow the firm to expand its capabilities in asset management and wealth management locations, offering the firm’s financial advisors and clients world-class solutions to serve their needs. Rich is based out of the firm’s New York office and reports to Robert Limmer.

With more than 35 years of experience in the financial services industry, Rich brings with him a variety of skills and industry experience needed to excel in this new position at Wedbush. He started his career on the trading floor of the American Stock Exchange, before going in-house with Merrill Lynch and eventually making his way up the ranks to Field Leadership at PaineWebber. He also spent six years with Prudential Securities and seven years with RBC managing the New York metropolitan area. After stints as Branch Manager and as a junior executive, Rich became the youngest National Sales Manager for a bulge bracket firm at the age of 37. During his career, Rich was also the chairperson of SIFMA’s executive committee, twice, and is a frequent keynote speaker – sharing knowledge about the future of wealth management.

“Throughout my career I’ve been blessed to be assigned the task of helping already solid businesses grow, transform, and expand,” said Rich. “I see great upside with Wedbush and I’m pleased to be joining a firm that has the flexibility to bring new business opportunities for its advisors in the field.”

Robert Limmer adds, “Rich is a proven industry leader and senior executive whose diverse experience and outstanding relationships has delivered for his team and firm, wherever he has worked. We are excited about Rich’s passion, creativity and innovative thinking as we move forward aggressively embracing change in the modern era of Wealth Management.”

Rich received his Bachelor’s degree from Iona College in New York and earned his Securities Industry Institute® certification from the Wharton School of the University of Pennsylvania.

Richard Franchella
National Sales Manager

About Wedbush Securities
Since our founding in 1955, Wedbush has been a leader in the financial services industry, providing our clients, both private and institutional, with a wide range of securities brokerage, wealth management, and investment banking services. Headquartered in Los Angeles, California with 100 registered offices and nearly 900 colleagues, the firm focuses on client service and financial safety, innovation, and the utilization of advanced technology.

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